Chinese e-commerce giant Alibaba has developed an AI tool (artificial intelligence) capable of producing 20,000 lines of content per second.
Created as part of Alibaba’s digital marketing unit Alimama, the tool aims to reduce the heavy and arduous workload of producing copy for product listings by retailers, working by scraping “millions” of existing human writing samples from the company’s e-commerce platforms which it interprets using deep-learning models and natural language processing (NLP) technologies.
According to Alibaba, the AI tool has passed the Turing Test where a machine is analysed for its ability to imitate a human without detection and is already being used “millions of times a day” by retailers on its properties including Tmall, Mei.com, 1699.com and Taobao.
Global fashion brands Esprit and Dickies are two such retailers already using the tool, which can be accessed by selecting an option to ‘Produce Smart Copy’, allowing them to choose from samples of varying tones including “promotional, functional, fun, poetic, or heartwarming”.
Source: https://www.marketingtechnews.net/news/2018/jul/09/alibaba-develops-ai-tool-capable-writing-20000-lines-ad-copy-second/