Here are the five best reporting tools for marketers and advertisers that will turn your end-of-month reporting frown upside down. 1. Google Analytics & the “Opportunity Pie” Google Analytics often gets a bad rap. It’s “too basic,” or focuses too heavily on vanity metrics. And while that’s true to some extent, it’s also kind of false....Read More

1. Treat It Like A Relationship And Stay Positive My colleagues are carefully selected, and they are selected for a reason. These reasons are clearly communicated to my customers, not only to reassure them, but also to spark a good relationship when the first meeting comes up. Similarly, it’s a must to eliminate any traces that...Read More

If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an additional obstacle to your goals, rather than a trusted partner. We’ve compiled a list of...Read More

As a graphic designer, you may be skeptical and hesitant toward emerging trends in your field that are sure to rock the boat. I’m right there with you. But some of the smartest minds in the world are working overtime on technology that will convert even the ferventest few. No doubt many of them are...Read More

Here, we bring you a series of pro tips that will make the difference between creating a good brochure and a great brochure design. 01. Know your purpose before you start Human After All’s stunning brochure designs for the BAFTA 2016 Film Awards When you’re thinking about how to design a brochure, start by asking...Read More

Give these free infographic tools a try and let us know which ones you get on best with on Facebook, Twitter or Instagram. 01. BeFunky Price: Free (basic); $4.95/mo or $2.91/mo billed yearly (BeFunky Plus) As well as a photo editor and collage maker, BeFunky includes an infographic maker. Select a template, customise your theme with images and icons, and personalise the...Read More

There are plenty of guides for striking out on your own, but as a freelancer, getting higher-paying gigs isn’t just a matter of signing up on popular platforms. You’ll have to branch out, establish a great portfolio of past work and maybe even prove yourself through tests that showcase your skills. Here’s a list of the 15 best...Read More

Digital marketing moves at a frightening speed. Often the only way to keep up is to keep on reading. But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds. At the Digital Marketing Institute we regularly keep up to date...Read More

As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light on 50 influential women in digital marketing who are trailblazers and innovators. There are many more women that are doing awesome things in digital marketing...Read More

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more. Download a printable cheat sheet of 75 content marketing tools you can’t live without. Here we go!  Content Discovery 1. Quora – Quora was built on the premise of providing “the best answer to any question.” Content marketers...Read More